Since it is my last day working as a marketing intern for Dwyer Photography, I have been thinking about my time here and what I have learned over the last three months. Honestly, I didn't know what to expect from my first "official" marketing internship, but I think this was one of the best learning experiences I've had in a long time. In the past, I had some experience doing social media marketing for my sorority, which really did a great job preparing me to take on social media marketing in the real world. After my time here, I think that social media marketing may be my calling. This internship has provided me not only with experience in marketing, but it has also opened my eyes to what it is like to own and run a small business. Here's a little bit about what I learned this summer!
1. Social Media Marketing and Research
One of my main duties was to coordinate all of Dwyer Photography's social media presence. The company utilizes Facebook, Pinterest, a personal website, and an email marketing system to contact current and potential clients. Through the email marketing system, I was able to create "marketing blasts" to notify clients of upcoming promotions and sales. On Facebook, I uploaded pictures, organized existing albums, and was responsible for coordinating all of the picture descriptions to link the photos back to mdpinc.com. Working with Pinterest was my favorite part, though! I got to pin senior clothing ideas, as well as upload new pins of senior photos of the Class of 2014.
Pinterest was also a great learning experience for me. I was able to do some research on how Pinterest actually works so that I could attempt to create posts that would be easier to find when searched. Just like Facebook, I coordinated all of the pin descriptions. I also rewrote the page description, changed the web address, and essentially made the page contain the exact same information as both the Facebook and personal web page. Another interesting research experience I had here at MDP was on the use of Instagram by small businesses. It was really intriguing to learn how other businesses, especially businesses that do it well, use Instagram to create new business as well as further existing client relationships.
2. Running a Small Business
Dwyer Photography is based out of two locations in Nebraska (Arlington and Millard) and is a family-owned and operated company. I have been around small business my entire life, but it was a unique experience for me to see the "other side" of small business. As an intern, I helped clean the studio, delivered photos, picked up frames, and organized and packaged products for mailing. This experience showed me that as a small business owner, you do everything! I would often see Gail, my supervisor, take messages while scheduling appointments and retouching photographs...all at the same time. I have a renewed respect for small business owners.
3. Technological Experience
As the marketing intern, I gained experience with many different computer programs and applications. The most important would probably be Photoshop. Photoshop is so powerful and multifaceted that it would be ridiculous for me to claim that I am a Photoshop pro, but I will say that I have learned some of its more common functions and would be confident creating something on my own in the program. I also got the chance to work with the application StickyAlbums. This program allows photographers to create albums of their photographs that can be downloaded on to smart phones for easy sharing capabilities. It is an extremely neat app and I am glad that I got the experience to create these albums for Dwyer Photography.
Finally, I just want to thank Gail and Micheal for a wonderful experience. I really appreciated this chance to further my marketing knowledge as well as get a chance to see what it is like to run a small business. I feel super prepared to take on my upcoming internship with the University of Nebraska-Lincoln Huskers Marketing Department!
GO BIG RED,
Summer is here, and it's finally time to take your senior portraits! Your senior pictures are the perfect time for you to show off your individuality and your keen sense of fashion. Here are some of Dwyer Photography's favorites in senior wear for the 2014 senior season.
Statement jewelry is really in right now, espeically bubble necklaces. These necklaces can take a plain shirt and bump it up from plain to perfect. Black, white, and navy are always good choices, but don't be afraid to pair bright colors!
The color of the year is GREEN! Kelly greens and emerald greens are going to be espeically popular this fashion season. Pair a green scarf with a black or white garment, or maybe even commit to a green clothing piece, like the skirt below!
Speaking of the skirt above, maxi skirts and dresses are HUGE right now! They are extremely comfortable and can be dressed up or down, depending on the vibe you are looking to get out of the photo.
A variation on the maxi skirt is the high-low skirt. These skirts are a bit cooler (temperature-wise!) than the maxi skirt and allow you to show off some funky flats or killer pumps!
Another must-have accessory is the chambray shirt. It is a light denim button-up that adds to every outfit. It can be worn in various ways and is totally in style right now.
Finally, blazers are great way to look classy in your senior portraits. Blazers can also be dressed up or down based on the jewelry and other clothing items you pair with it. Here a just a few examples of cute ways to wear your blazer!
Denim is in for men, too! Men's chambray shirts create a casual and stylish look.
Statement shoes are always a good choice for men's senior photos. Bright or unique shoes can create a fun focal point in the photo.
Sweaters are a fabulous way to achieve a classy, mature look without having to wear a suit jacket. There are so many different looks you can achieve with a sweater by layering. Wearing a sweater for your senior photos will create a timeless look for years to come.
T-shirts with a front pocket have been around for a while, but are just gaining popularity. These tees are casual and look great paired with denim or khaki bottoms.
The most important aspect of a senior photo shoot is to get pictures that will be treasured for a lifetime. Don't forget to bring your jerseys, band instruments, dance costumes, and other sports gear. Prom dresses are always good for ladies as well! Here at Dwyer Photography, we will work with you to get the best senior pictures possible. If you have any questions about what to wear or bring to your shoot, call the studio and we will be happy to help!
If you would like to see any more senior outfit ideas, please visit our Pinterest page at http://pinterest.com/gaildwyer/boards/.
Family photos can be stressful. You have to find a date and time where everyone is available. If you are wanting to do outdoor photos, you have to worry about the weather and the good old Nebraska wind. Add in figuring out what to wear, and the situation seems impossible!
Not to worry--we at Dwyer Photography are here to help. While we don't know your family schedule and can't control the weather, we can advise you on what makes a great family photo. An integral component of a memorable photo is what you wear, and this post can assist you in choosing the best outfits and color schemes for your family session. Here are our tips:
Have your family match! Jeans or khakis and the same colored top create cohesive photographs that will look great for years to come.
If you would like to do something a bit more interesting than just black and white, make sure you stay in the same color genre. Some common color genres include jewel tones (emerald green, ruby red), pastels, cool colors (blue and green) and warm colors (yellow, red and orange). The photograph below features a family in sapphire tones.
Another aspect to remember is that for the photo to look put-together, everyone should be in similarly-themed clothing. These themes might include outdoors or a night out on the town. A family golf outing theme in the photo below made for a fun and casual portrait.
When chosing clothing, be sure to avoid patterns, logos, branding, and busy designs such as plaid. These large designs can detract from the photo focus, which is your family's shining faces! The clothing you choose should also be something that everyone is comfortable in. If people are uncomfortable in the clothing they are wearing, that discomfort will be reflected in the photo. If you are having a hard time deciding on a color or outfit theme, think about where the photo will be displayed and choose colors that complement the space, whether it be a family room or a hallway.
A final thought: start by finding the outfit for the person hardest to shop for. This person is usually the one with the least amount of clothing options. After their outfit is selected, you can use the color scheme and coordinate the rest of the family's clothing!
The iPhone continues to be a crowd pleaser with its efficient, clean, easy -to-use interface. In fact, the iPhone 4S sold more than 4 million phones the first weekend it was launched (source). This not only surpassed Apples own record, but the record for any cell phone…EVER. As the iPhone continues to set the standard for cell phones, it also amazes its users with the innovative app store. One of the best perks to owning an iPhone is browsing the app store. Any iPhone user will tell you that they have spent countless hours figuring out which apps they want. At Dwyer Photography, we understand the overwhelming amount of apps out there. It can be exhausting! In 2011 there were over 425,000 apps available for download! (source). That number only continues to grow.
We want to help you out. We have been the proud owners of two iPhone's for a few months now. While we don’t have any advice to offer on games such as Angry Birds, Scrabble, or Family Feud—we do have an opinion or two about creative apps. So we will stick with what we are good at; photography, Photoshop, and design. Through countless hours of app browsing, along with some trial and error...here are some of our favorite apps that will get the creative and photographic side out in everyone.
#10 Flash: For those of you with older versions of the iPhone or owners of the iPod touch, this app is for you. Take a photo, hit the flash icon, and voila! Your picture is brighter than it was. This app also allows for some basic color adjustments as well. Very simple app that allows a boost of brightness when needed.
#9 Express: Allows users to do basic effects such as cropping, color adjustment and exposure. Not quite as versatile, or fun as some other apps, but provides the essentials. Plus, it is from the makers at Adobe; we love everything Adobe.
#8 Instagram: This is probably the “queen” of all photo apps, and the photo community of iPhone users. It has created a community that many other photo apps have yet to accomplish. You can follow people, select favorites, add effects, add borders, upload to social networks…the list goes on and on. If you love social networking and are constantly taking pictures with your iPhone, this app is for you.
#7 Picture Magic: This app has over 95 different effects you can add to images. Some of these effects are a little tacky, but some are very cool. This app allows a lot of flexibility with effects, color, cropping, and frames. Mix and match, be creative, have fun! Disclaimer: The interface isn’t very effective and the endless number of effects is a little overwhelming.
#6 Luminance: One of our favorite apps! Clean interface, simple design, realistic effects. Luminance allows just enough effect options, without overwhelming the user or having to scroll through hundreds. If efficiency and simplicity are your style, this is the app for you.
#5 Vintage Camera: Just like the title says, this app adds a vintage look to your images. Take a photo, add your favorite vintage effect, and upload. It’s that simple. If you like the kind of effects Instagram offers, then you will love this app. The free version has about 12 different effects. The pro version has more effects and usually costs money, but in celebration of Valentine’s Day…it is FREE! Upload today!
#4 Frametasic: Once you have put effects on your images, arrange them into a simple collage with this wonderful app. Very simple, easy to use and allows you to share with all major social networks; including Instagram.
#3 Diptic: For .99 cents go a step above Frametastic and create collages with more images. This app also allows you to do some basic effects before you create your collage.
#2 Pano: For $1.99, this app will create effortless panoramic images. Very cool for any nature or weather related photo.
#1 Professional Photographer! Yes, we are talking about a real person, not an app. Realistically, no app can create the dynamic images that a professional, accredited photographer can. Lighting, studio space, high end cameras, details, equipment, a real person, and years of experience are just a few of the things that allow for mind-blowing images. Apps are fun, versatile, and great for spur-of-the-moment photography; but for the important moments in life, give a professional a call.
Just search for any of these apps within the app store and they will pop right up. So what is your favorite iPhone photo app? If we missed any of your favorites, let us know. We would love to hear about them!
The holidays are drawing near and we have specials going on here at Dwyer Photography. Below are a few samples of our holiday cards. To see more samples visit our Facebook page www.facebook.com/DwyerPhoto
*If you are are 2012 graduating senior and had your senior pictures done at Dwyer Photography, there is no commission on your family session. This means no minimum order! We still have a couple spots left on November 26th and 27th. Give us a call today--402.896.8585
*Have you seen our new artistry cards? Take a look at the sample below. They are a fun unique twist on the traditional holiday greeting. If you order 25 atristry cards by December 1st, you get 25 FREE!
*Do you need to buy a gift for a family member? Have you been meaning to fill that empty wall space at your home? At Dwyer Photography, all our wall portraits are 20% off through Christmas.
Set your wedding apart with a custom made guest book! Our guest books are personalized to each couple and contain pictures from the couples engagement session. Your guests will get a special treat as they sign your guest book they will also get to see how cute a couple the two of you make.
Some of our recent seniors have found ways to make their senior pictures stand out from the rest. They're doing this by including stuff that they can look back at and think remember when......Christopher will remember soccer practice and games, Chloe will never forget that cute car her parents had, Carly will always love her dog, Holden will continue to follow his dreams with the help of his guitar, Micheal will remember when he spent his weekends on the mountain just him and his board, and Zachary will forever remember his cowboy hat and boots.