Since it is my last day working as a marketing intern for Dwyer Photography, I have been thinking about my time here and what I have learned over the last three months. Honestly, I didn't know what to expect from my first "official" marketing internship, but I think this was one of the best learning experiences I've had in a long time. In the past, I had some experience doing social media marketing for my sorority, which really did a great job preparing me to take on social media marketing in the real world. After my time here, I think that social media marketing may be my calling. This internship has provided me not only with experience in marketing, but it has also opened my eyes to what it is like to own and run a small business. Here's a little bit about what I learned this summer!
1. Social Media Marketing and Research
One of my main duties was to coordinate all of Dwyer Photography's social media presence. The company utilizes Facebook, Pinterest, a personal website, and an email marketing system to contact current and potential clients. Through the email marketing system, I was able to create "marketing blasts" to notify clients of upcoming promotions and sales. On Facebook, I uploaded pictures, organized existing albums, and was responsible for coordinating all of the picture descriptions to link the photos back to mdpinc.com. Working with Pinterest was my favorite part, though! I got to pin senior clothing ideas, as well as upload new pins of senior photos of the Class of 2014.
Pinterest was also a great learning experience for me. I was able to do some research on how Pinterest actually works so that I could attempt to create posts that would be easier to find when searched. Just like Facebook, I coordinated all of the pin descriptions. I also rewrote the page description, changed the web address, and essentially made the page contain the exact same information as both the Facebook and personal web page. Another interesting research experience I had here at MDP was on the use of Instagram by small businesses. It was really intriguing to learn how other businesses, especially businesses that do it well, use Instagram to create new business as well as further existing client relationships.
2. Running a Small Business
Dwyer Photography is based out of two locations in Nebraska (Arlington and Millard) and is a family-owned and operated company. I have been around small business my entire life, but it was a unique experience for me to see the "other side" of small business. As an intern, I helped clean the studio, delivered photos, picked up frames, and organized and packaged products for mailing. This experience showed me that as a small business owner, you do everything! I would often see Gail, my supervisor, take messages while scheduling appointments and retouching photographs...all at the same time. I have a renewed respect for small business owners.
3. Technological Experience
As the marketing intern, I gained experience with many different computer programs and applications. The most important would probably be Photoshop. Photoshop is so powerful and multifaceted that it would be ridiculous for me to claim that I am a Photoshop pro, but I will say that I have learned some of its more common functions and would be confident creating something on my own in the program. I also got the chance to work with the application StickyAlbums. This program allows photographers to create albums of their photographs that can be downloaded on to smart phones for easy sharing capabilities. It is an extremely neat app and I am glad that I got the experience to create these albums for Dwyer Photography.
Finally, I just want to thank Gail and Micheal for a wonderful experience. I really appreciated this chance to further my marketing knowledge as well as get a chance to see what it is like to run a small business. I feel super prepared to take on my upcoming internship with the University of Nebraska-Lincoln Huskers Marketing Department!
GO BIG RED,